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<H1>
</H1> |
<H2>
MTV Beats innovates its programming strategy amidst lockdown; offers 5 new shows, 5 days a week
</H2> |
<H2>
The United Nations COVID-19 Response Creative content Hub selects two entries from 22feet Tribal Worldwide
</H2> |
<H2>
Dangal TV to air 1 hour episodes of ‘Ramayan’ starting 7th May
</H2> |
<H2>
All India Total TV Consumption increased by 29% in week 17: BARC & Nielsen Report
</H2> |
<H2>
FICCI – Cyril Amarchand Mangaldas releases FICCI Frames ‘Entertainment Law Book 2020’ Report
</H2> |
<H2>
Repeat telecast of Comedy Programs in South saw higher SOD and SOV during Wk 17
</H2> |
<H2>
Radio City Harnesses the Power of Radio to Spread Positivity During The Lockdown
</H2> |
<H2>
HDFC Life Launches Voice Assistant on Alexa for On-The-Go Policy Servicing
</H2> |
<H2>
Tech-driven video creation platform Plan2Shoot to streamline Video Production
</H2> |
<H2>
Ninja Media Creations announces key changes in leadership positions
</H2> |
<H2>
Shemaroo will drive business innovations, disruptions and set new standards for the entertainment industry in 2020: Hiren Gada on Focus
</H2> |
<H2>
We are strategically placed to go to the next level by championing the specialist marketplace through exhibitions: Yogesh Mudras
</H2> |
<H2>
Our aim is to create plenty of disruptive, memorable campaigns for our brands: Virendra Saini
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<H2>
We will consolidate our positioning as preferred choice for intercity bus travel in 2020: Manish Rathi
</H2> |
<H2>
2020 shall also see our first overseas office with teams strategically located across key regions: Suveer Bajaj on Focus 2020
</H2> |
<H3> LATEST NEWS </H3> |
<H3>
MTV Beats innovates its programming strategy amidst lockdown; offers 5 new shows, 5 days a week
</H3> |
<H3>
The United Nations COVID-19 Response Creative content Hub selects two entries from 22feet Tribal Worldwide
</H3> |
<H3>
Dangal TV to air 1 hour episodes of ‘Ramayan’ starting 7th May
</H3> |
<H3>
All India Total TV Consumption increased by 29% in week 17: BARC & Nielsen Report
</H3> |
<H3>
FICCI – Cyril Amarchand Mangaldas releases FICCI Frames ‘Entertainment Law Book 2020’ Report
</H3> |
<H3>
Repeat telecast of Comedy Programs in South saw higher SOD and SOV during Wk 17
</H3> |
<H3>
Radio City Harnesses the Power of Radio to Spread Positivity During The Lockdown
</H3> |
<H3>
HDFC Life Launches Voice Assistant on Alexa for On-The-Go Policy Servicing
</H3> |
<H3>
Tech-driven video creation platform Plan2Shoot to streamline Video Production
</H3> |
<H3>
Ninja Media Creations announces key changes in leadership positions
</H3> |
<H3>
Explorer Ed Stafford takes wife and toddler son in the new Discovery show ‘Man Woman Child Wild’
</H3> |
<H3> MARKET ANALYSIS </H3> |
<H3>
Rural India registers internet growth at 45%, while Urban India is maturing at 11% growth: Kantar’s ICUBE report
</H3> |
<H3>
87% urban Indians give high ratings to the govt on its handling of COVID-19 crisis: Ipsos 13-nation COVID 19 Global Survey
</H3> |
<H3>
Indians Battling Lockdown Blues With More Music: Gaana Study
</H3> |
<H3> MOVERS & SHAKERS </H3> |
<H3>
Mindshare India Announces changes in Key Leadership
</H3> |
<H3>
Vivek Nayer quit Mahindra & Mahindra as CMO after 15 years
</H3> |
<H3>
NODWIN Gaming Appoints Lalita Nayak as New Head of Sales & Marketing
</H3> |
<H3> INTERNATIONAL </H3> |
<H3>
WarnerMedia Strengthens Kids content Team in APAC
</H3> |
<H3>
Thai Airways to give away 3,000,000 miles to encourage people to Stay Home
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<H3>
Unilever Q1 results: Flat sales reflect unprecedented impact of Covid-19
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<H3> TRANSFORMATIVE IDEAS </H3> |
<H3>
Ideas that can Transform Businesses; Topic: Corporate Social Responsibility
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<H3>
Ideas that can Transform Businesses; Topic : Collaborations
</H3> |
<H3>
Ideas that can Transform Businesses; Area of focus: Human Resources
</H3> |
<H3>
Mindshare India Announces changes in Key Leadership
</H3> |
<H3>
The communication strategy for brands right now, in three words should be: HELP, DON’T SELL: Piali Dasgupta, VP- Marketing – Columbia Pacific Communities
</H3> |
<H3>
We are seeing an increase in ad spend by companies operating in education and OTT categories: Azhar Iqubal, Inshorts
</H3> |
<H3> ADVERTISING </H3> |
<H3>
The United Nations COVID-19 Response Creative content Hub selects two entries from 22feet Tribal Worldwide
</H3> |
<H3>
Ninja Media Creations announces key changes in leadership positions
</H3> |
<H3>
DAN India’s Indeed supports global & homegrown brands in their battle against Covid-19
</H3> |
<H3> TELEVISON </H3> |
<H3>
MTV Beats innovates its programming strategy amidst lockdown; offers 5 new shows, 5 days a week
</H3> |
<H3>
Dangal TV to air 1 hour episodes of ‘Ramayan’ starting 7th May
</H3> |
<H3>
All India Total TV Consumption increased by 29% in week 17: BARC & Nielsen Report
</H3> |
<H3> RADIO </H3> |
<H3>
Radio City Harnesses the Power of Radio to Spread Positivity During The Lockdown
</H3> |
<H3>
Fever Network’s digital carnival ‘100 Hours 100 Stars’ to go live on 2nd May at 6PM
</H3> |
<H3>
RED FM and Music Plus launches ‘RISE INDIA Awards’ to recognize the COVID crusaders
</H3> |
<H3> MARKETING </H3> |
<H3>
Lavazza India launches “#MasterYourBrew with Lavazza” campaign for Indian corporates to embrace their love for coffee this lockdown and beyond
</H3> |
<H3>
Mastercard Jumps 71 Places to Lead amp’s Best Audio Brands 2020 Ranking
</H3> |
<H3>
ELSA Corp appoints Ajinkya Rahane as their Brand Ambassador for India, Middle East, ANZ & SAARC
</H3> |
<H3> BRAND STORIES </H3> |
<H3>
Dabur Amla Is Spreading Lock Down Love with a campaign created by Ogilvy Delhi
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<H3>
Tata Capital launches a new social media campaign #WeCountOnYou
</H3> |
<H3>
Shoppers Stop launches the #LockdownQueens campaign for Mother’s Day
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<H3>
Subscribe to Newsletters
</H3> |
<H3> LEADERSPEAK </H3> |
<H3>
At this point in time, be clear, be honest and be transparent: Rohit Ohri – Group Chairman and CEO, FCB India
</H3> |
<H3> STRAIGHT TALK </H3> |
<H3>
We are making tremendous investments in hyperlocal marketing for the dubbed content: Rohit Jain in Straight Talk
</H3> |
<H3> MY COLUMN </H3> |
<H3>
Why Brands should invest in SEO during Covid-19 pandemic
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<H3>
How is Covid-19 affecting outdoor media?
</H3> |
<H3>
Future of events industry post Covid- 19 pandemic
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<H3>
Growing revenue with near-zero investment
</H3> |
<H3> FOCUS2020 </H3> |
<H3> OTT </H3> |
<H3>
ShemarooMe brings devotees closer to their Gods digitally with Live Darshan
</H3> |
<H3>
Eros Now opens up content library to Freecharge Customers
</H3> |
<H3>
Lionsgate Play launches “Which Mom best describes your mom” campaign with a line-up of Mother-oriented movies
</H3> |
<H3>
ZEE5 and Airtel deepen Strategic Collaboration with offer of Free unlimited access to all Airtel Thanks customers
</H3> |
<H3> CABLE & DTH </H3> |
<H3>
Tata Sky Bollywood Premiere pays tribute to the life and works of Rishi Kapoor and Irrfan Khan
</H3> |
<H3>
d2h Launches ‘Singing Star’ in association with SongDew TV
</H3> |
<H3>
Chimp&z Inc ‘Locks Down’ A Dance Anthem: #UnitedByDance On International Dance Day for Tata Sky
</H3> |
<H3> PRINT </H3> |
<H3>
AIM writes to FM seeking urgent relief to Magazine Publishers and save the Sector from extinction
</H3> |
<H3>
Wunderman Thompson South Asia and Times of India say Make Your Own #MaskIndia
</H3> |
<H3>
Dentsu Impact’s latest Campaign for HT salutes Nation’s bravehearts
</H3> |
<H3> PR COLUMN </H3> |
<H3>
Government working on aggressive FDI strategy: Suresh Prabhu, Hon’ble MP-Rajya Sabha and India’s Sherpa for G20 & G7 Nations
</H3> |
<H3>
Zee Business comes out with an Exclusive Show on assessing whether Stock Markets have hit the Bottom
</H3> |
<H3>
Nippon Paint initiates safety protocol, prepares for post-Covid operations
</H3> |
<H3> EVENTS </H3> |
<H3>
Rise India Awards to honor COVID crusaders in its first episode on 8th May
</H3> |
<H3>
Indian Entertainment Industry and Facebook join forces on mega ‘I FOR INDIA’ concert
</H3> |
<H3>
Ad Club Bangalore hosts successful webinar on how brands should communicate during and after Covid-19
</H3> |
<H3> DIGITAL </H3> |
<H3>
HDFC Life Launches Voice Assistant on Alexa for On-The-Go Policy Servicing
</H3> |
<H3>
Tech-driven video creation platform Plan2Shoot to streamline Video Production
</H3> |
<H3>
Helo announces its marquee in-app Edutainment property “HeloLivePeMilo” for extra dose of entertainment and learning
</H3> |
<H4> EXCLUSIVE </H4> |
<H4> Video Library: </H4> |
Social
Social Data
Cost and overhead previously rendered this semi-public form of communication unfeasible.
But advances in social networking technology from 2004-2010 has made broader concepts of sharing possible.